
Scope
We identify where InsurTech can create the greatest impact for Generali business units, and match the right scale-ups to address those opportunities.
Ready? Hit it.

Assemble
We connect business unit leaders, scale-ups, and strategic partners to co-create solutions that turn outside-in innovation into scalable impact.

Scale
From idea to impact. Every collaboration is built to deliver real business value and scale across business units.

About Hits

Our Story
From 2017, when the Innovation Garage opened as a space for open innovation. To 2019, when Hits was born, formalizing the Corp-Up methodology: co-creating scalable solutions between Generali’s business units and scale-ups. In 2026, Hits became a Generali Group initiative, expanding its reach and impact across the entire Group.
Our Ecosystem
Our ecosystem brings together InsurTech scale-ups, Generali business unit leaders, strategic partners, accelerators, and academic institutions. Through events, research collaborations, and curated partnerships, we create the conditions for innovation to move from concept to scalable impact.


Our Purpose
We create impact for Generali's businesses through the power of Corp-Up.

Corporate Partners
VCs & Investment
VCs & Investment

VCs & Investment
Partners

Our Partners



Corporates

Partners


Investors
Scale-Ups
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